For the visiting
foreign businessperson, the principal advantage
is that English – now well established as
the international language of business –
is the lingua franca. This is despite, or perhaps
because of, the large number of languages that
are spoken in India – there are 18 official
ones and some 1600 minor ones. Indeed, English
is so widely spoken that most meetings will be
conducted in this language and any lapse into
a local tongue should perhaps raise a visitor’s
suspicion that the speaker is not to be trusted.
The business card is an important part of business
life in India. Some people carry cards that are
in effect a compressed CV and many are bilingual.
A suit is considered the proper form of business
dress in India. Business hours are generally 0930/1000
to 1700/1730.